June 7, 2017

 Brief:

Initial ideas:

- Do you need a man in your life? how about two?

- There are two men that have always got your back when the main one in your life doesn't.

- Ben and Jerry break up.

Aim of campaign:

- Trying to sell more ice cream / new flavour

campaign ideas:

-The Ben...

June 7, 2017

Research:

For our research we initially looked into the main reason why young people don't vote. We found that it was sheer laziness that people couldn't actually be bothered. As a group we all found key information that helped build a clear image of the reason why peop...

May 28, 2017

These are my brand guidelines in response to my Rebranding brief :

May 28, 2017

For my branding and packaging brief:

I decided to choose Jacob's cream crackers. I like the product, however, I have always found the packaging to be plain and to be predictable, featuring a product shot on the packaging. This is a good and bad aspect of the old packagi...

May 27, 2017

Nike - Unlimit yourself

I love this advert because its fun and captivating, the voice over works brilliantly as towards the end there adds a lot of comedic value as the visuals begin to antagonise the voice over. The actors begin to do the opposite to what is said. Whic...

May 27, 2017

Money supermarket

The I hate this video because, I believe it to be pointless and off topic. The concept of the company is to save money because they compare a variety of car insurances, home insurances and credit cards. These key aspects of the company are noted in the...

May 6, 2017

AS part of our workshops for our campaign development we had to redesign a logo, it could either be for the Barbican or a brand of our choice. I chose dive machine because there logo is very basic and is a small d=scuba diving equipment shop in maidstone. I wanted to r...

April 22, 2017

With evolution of logos from the 3D to the flat we were given the task to update an old brand in the space of an hour. I decide to do Sony Ericsson. This is because I personally felt that the previous logo was out dated and the newer version works better within the evo...

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