Pronto Coffee was a bespoke coffee shop that targeted the hipster locals of Shorditch. The client wanted a fashionable but edgy branding design. They wanted the design to be used right across there brand face. I chose the neon colours to contrast with the black line work as the cardboard sleeve provided the block of colour needed to clearly define the text and line work. The main logo was inspired by the coffee bean. The typography features the bean within the letter 'P' and the rough outline was constructed using a lino stamp. The rough characteristic provided association to the rustic coffee bean being sold.