Illustrator 101

March 6, 2017

2.1: The first task was introducing and investigating some of the principles of visual grammar through a selection of tools available on Adobe Illustrator.

 

- My assigned shape was a circle; I was required to design multiple compositions that help to visually convey several visual grammar principles. 

 

Stage One: 

Use a your solid black shape and produce compositions that visually convey : Symmetry, Asymmetry and Balance.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stage Two:

Fine, Coarse, Space, Amount & Dominance and Distance

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stage Three:

Background & Foreground, Negative/Positive, Addition (compound), Subtraction

 

 

 

 

 2.2: I was required to create prototype letters for a geometric font. I needed to use illustrator grids preferences to aid my design process. 

 

 

 

 

Method:

- Created a 1080x1080px square canvas [illustrator > Preferences>Grids & Grid] to create gridline every 20px adjusted sub division by 1.

 

- Reveal the grid by holding [cmd] and tapping the (") key, then from the end [view > snap to grid]

 

- Select the Rectangle tool[M] then click the top left-hand corner of one grid square and drag out your shape to the bottom right -hand corner, draw a square. Draw as many squares as you need to help build your letters. Use the selection tool [V] to move and reposition your square. 

 

2.3: In a new document type out all the letters of your full name using only one of the typefaces given to you. 

 

Chosen type face - Helvetica Neue

 

Experimentations:

 

 

 

 

Instructions:

 

- Convert your letterforms into outlines [Type > Create outlines] so that you can manipulate the text as shapes.

 

- Using all the tools you have been introduced to 'remix' and re-arrange your name by cutting, slicing, removing, adding and adjusting the letterforms.

 

- You may use square, circles and triangles to intersect, interact to frame your letterforms.

 

- You may also use colour but are limited to two only.

 

- Design and create a composition of your name that goes beyond a simple arrangement of type. Give you name personality and distinctiveness.

Share on Facebook
Share on Twitter
Please reload

Elementrix
MANIFEST: 

 

Elementrix was created as MY Advertising blog for my Degree course At ravensbourn university.

 

I hope you will enjoy reading and viewing my work as i take you on my journey of development and design within my digital advertising and design course.

 

I have always believed that to thrive in todays industry you need to bring your personality, sense of creativity but most importantly to be versatile in an ever changing industry !   

 FOLLOW ELEMENTRIX:
  • White Tumblr Icon
  • White Instagram Icon
  • Vimeo - White Circle
  • White YouTube Icon
 RECENT POSTS: 
Please reload

SEARCH BY TAGS: 

© 2019 MWrightdesigns