Illustrator 101

March 6, 2017

2.1: The first task was introducing and investigating some of the principles of visual grammar through a selection of tools available on Adobe Illustrator.


- My assigned shape was a circle; I was required to design multiple compositions that help to visually convey several visual grammar principles. 


Stage One: 

Use a your solid black shape and produce compositions that visually convey : Symmetry, Asymmetry and Balance.
























Stage Two:

Fine, Coarse, Space, Amount & Dominance and Distance

























Stage Three:

Background & Foreground, Negative/Positive, Addition (compound), Subtraction





 2.2: I was required to create prototype letters for a geometric font. I needed to use illustrator grids preferences to aid my design process. 






- Created a 1080x1080px square canvas [illustrator > Preferences>Grids & Grid] to create gridline every 20px adjusted sub division by 1.


- Reveal the grid by holding [cmd] and tapping the (") key, then from the end [view > snap to grid]


- Select the Rectangle tool[M] then click the top left-hand corner of one grid square and drag out your shape to the bottom right -hand corner, draw a square. Draw as many squares as you need to help build your letters. Use the selection tool [V] to move and reposition your square. 


2.3: In a new document type out all the letters of your full name using only one of the typefaces given to you. 


Chosen type face - Helvetica Neue









- Convert your letterforms into outlines [Type > Create outlines] so that you can manipulate the text as shapes.


- Using all the tools you have been introduced to 'remix' and re-arrange your name by cutting, slicing, removing, adding and adjusting the letterforms.


- You may use square, circles and triangles to intersect, interact to frame your letterforms.


- You may also use colour but are limited to two only.


- Design and create a composition of your name that goes beyond a simple arrangement of type. Give you name personality and distinctiveness.

Share on Facebook
Share on Twitter
Please reload



Elementrix was created as MY Advertising blog for my Degree course At ravensbourn university.


I hope you will enjoy reading and viewing my work as i take you on my journey of development and design within my digital advertising and design course.


I have always believed that to thrive in todays industry you need to bring your personality, sense of creativity but most importantly to be versatile in an ever changing industry !   

  • White Tumblr Icon
  • White Instagram Icon
  • Vimeo - White Circle
  • White YouTube Icon
Please reload


© 2019 MWrightdesigns