© 2019 MWrightdesigns

Make them cool - WHETHERSPOON's

March 6, 2017

The Make Them COOL brief consisted of taking original budget brands and taking over their advertising to make them fresh, New and COOL. The brand that I needed to improve was Wetherspoons

 

 

 

 

 

 Final outcomes:

 

With my outcomes I wanted to play with the concept of Pictures of Pictures. The known thing within urban culture is to take pictures of your food and share it on social media. So I took this concept and created 9 different scenarios of the concept escalating from the simple idea of just taking a picture using your phone. To ending up in a full blown studio with the perfect lighting and editing. Aa you will when you scroll down I ask a direct question to the audience "How Far Will You Go". This concept was playing on the idea of pushing the boundaries with the original concept of pictures of pictures.

 

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On reflection this image is not as strong as the others, and it is because of the 'haziness' I created in Photoshop. The image could have been stronger if it was sharper and had less 'false' light. I would re-do this image using studio equipment as the lights were drawn, And i feel that if real light boxes were used then the image would be a lot stronger.2   

 

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 This shot could also become more comedic, I could have created a shot of the food falling all over the bus as an 'action' shot and the food ending up everywhere.

 

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This is the new and improved version of Wetherspoon's 'Instagram' page featuring all the images and videos created previously. 

 

 

 

 

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Elementrix
MANIFEST: 

 

Elementrix was created as MY Advertising blog for my Degree course At ravensbourn university.

 

I hope you will enjoy reading and viewing my work as i take you on my journey of development and design within my digital advertising and design course.

 

I have always believed that to thrive in todays industry you need to bring your personality, sense of creativity but most importantly to be versatile in an ever changing industry !   

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