Füego - Google car
füego was our name for the google car, its name is Spanish and translates to fire, because the journey would be so good because you can talk to your friends without worrying about being distracted. The icon features the U as a play on language and iconography as it features two people facing each other. This is because within the car you can sit face to face to people and have a good conversation. The work also features the word 'go' so you can go anywhere without the worry if you have had a drink etc
These are experimentations for the new logo, we experimented with the google colour palate and visual iconography.