© 2019 MWrightdesigns

Cris Mascort - Design Director

April 28, 2017

Background:

 

Advertising & Public Relations Degree at Ramon Llull University, Spain

DEC BBDO - Jnr Art Director (Part Time) + EIIA - Graphic Design

Atletico Int. - Art Director - 360 & Digital - SEAT + Freelance Work

DDB Barcelona - Senior Art Director - 360 & Digital - VW, Audi + Freelance Work

R/GA - Senior Visual Designer - Service Design - O2, Heineken, Turkcell

R/GA - Associate Design Director - Brand Design, Service Design - Beats By Dre, Dyson

R/GA - Design Director - Brand Design, Service Design - Givenchy, Nike, Beats By Dre

 

Cris had a similar message to stefan as she used to work abroad in spain Barcelona which was her home, she started to get board of the environment and agencies so made the decision to travel to the uk to find work in london. she emphasised the message to leave your comfort zone and to discover new things as it challenges yourself and increased yourself and increases productivity and creativity.  

 

clear and important messages:

 

TALENT IS BULLSHIT

Talent Is Overrated - Geoff Colvin (2008)

  • Work Hard & Be Nice To People

  • Detect problems before your creative director has thought of them.

  • Have fun in the office.

  • Awards are not the most important thing - be humble.

 

OWN YOUR CRAFT

Art Director is a designer and vice versa - the processes are different but the roles overlap - Agencies value you having qualities of both. 

 

LEARN THE PROCESS.

 

Be methodic.

 

Own your process.

 

But adapt to clients, timings, budget, agencies, time zones…and people.

People work in different ways and you have to be able to adapt and compromise to work well.

 

Beko - Beky - Process

 

RESEARCH —> HAVE A VISION —> EXPERIMENT/SKETCHING —> BRAND ASSETS (use the logo to create Beky) —> VISUAL GUIDELINES —> DESIGN PROCESS

 

Find a truth - Make it relevant, interesting and useful

 

FUCK ADVERTISING - have other things to take you away from the office - its just a job

 

Be uncomfortable 

Work, work & work

Ideas happen with your team

Don’t be a dickhead

Own your craft

Have fun

Control your stress - if your stressed the team will get stressed - be calm + don't panic

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Elementrix
MANIFEST: 

 

Elementrix was created as MY Advertising blog for my Degree course At ravensbourn university.

 

I hope you will enjoy reading and viewing my work as i take you on my journey of development and design within my digital advertising and design course.

 

I have always believed that to thrive in todays industry you need to bring your personality, sense of creativity but most importantly to be versatile in an ever changing industry !   

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