We decided to make three test Gifs to illustrate how we would make the content for the Instagram page.
I organised and took the shots and edited them. I knew of a technique to create our own GIFs and suggested it to the rest of the group. They really liked the concept and idea. It allowed me to create quick mock ups of content which we could create for the brand and use as social media content.
I asked the three models to create faces when they thought about creativity, what it means to them and to try and use their face to illustrate this emotion. Mdu's GIF was the most successful because of how charismatic his repose was to the brief I set.
The main idea for the GIFS was that we would make them with the speakers from the conference, which is an idea we suggested at the pitch to Will Hudson from 'Its Nice That'.
As you can see below, I give an insight into how I produced the content and the use of three different programmes to achieve this. However, I do think there is a way to complete all of this in one programme. But at the time it was easier for the production time to switch between the three.