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Test Filming

We tested an idea we had for the delivery of the video. I had an idea to make the squiggle elements 3D to create another dimension to the brand. I wanted to create a really fun dynamic to the footage and delivery.

We were going to film on a green screen to place the footage we would film of the interviewees in C4D and then have the 3d squiggles move around the footage. To composite the confetti into the film.

To test out our idea, we enlisted Rosies' brother to help us screen test the idea. The problem we faced was getting hold of a 'clean' green screen and to get level lightings to eliminate shadows as this would make the footage harder to edit to a good standard. We realised as we were setting up the time it required to get the studio set up and come to the conclusion that it would take to long to set up before interviewing Tom McCarten and Dem Gerolemou. As we were working with a time from of only two hours due to needing to book the room for us to film in.

Whilst filming our test we did not really know how to use the mic we were given as we had not done a lot of filming before. This was not to say we wouldn't learn it but it gave us a chance to learn how to use the kit ahead of time.

During this we found that we needed to find a room that we could turn the air-con off as it created a static background noise that even the microphone picked up. This was a valuable discovery because if we had found out after filming the real footage we would have had a major problem that would have been hard to rectify.

We applied skills which we learnt from the 'Mind The Film' workshop with our composition and studio set up. We used a three light set up with a green backdrop and composition off centre with the interviewee looking to the interviewer (and not straight forward at the camera). However, the reason for the shot being more side on than proposed, was because we set up two cameras to experiment with different angles. We used a side view and a head and shoulders shot from front view.

Andrew Jones Interview:



Elementrix was created as MY Advertising blog for my Degree course At ravensbourn university.


I hope you will enjoy reading and viewing my work as i take you on my journey of development and design within my digital advertising and design course.


I have always believed that to thrive in todays industry you need to bring your personality, sense of creativity but most importantly to be versatile in an ever changing industry !   

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