Churchill Gowns - Idea Development
I had many roles in this group as it was a bit of a bumpy brief. It may have been down to a few factors that it was our first brief and we were getting into the motion of turning a project around in ten days and figuring the timings we had for everything from initial response to brief, to researching, to idea development, then production and execution, finally leading onto to the pitching.
I was responsible for the creation of the Instagram animation as well as the illustrations for it. I was also responsible for researching relevant content to help inspire our concept development and execution. I worked on getting the voice overs and recording various people to speak the different sections Adriya wrote as copywriting for the script. I animated the entire Instagram animations and even though Churchill Gowns did not choose our idea, I posted the animation to my account cutting the company out at the end and it was very well received as it had over 70 Likes. The reaffirmed the idea and concept was strong and would have worked well as a campaign as the animation could have been broken down into smaller gifs that could have been shareable
This was the final copy me and Adriya agreed on as we wanted to keep it short and sweet with the video lasting maximum 30 seconds. It created a narrative within a small space of time. We knew our target audience spent more time on Instagram than Facebook and Twitter as data proves that Instagram are paving the way for content absorption and interaction.