We pitched our five ideas we came up with, as well as, the mockups to visually convey the idea, even if it was in the elementary stages.
Our lectures gave feed back on the ideas, they said for us to create more of a distinction between the three ideas when pitching as they felt the ideas appeared to merge into one and there was no distinct separation between the ideas. Below you can see the notes I made during the feedback. As well as the notes to expand on the three concepts we decided to take forward.
In response to the feed back, we all came to the conclusion that we would take three ideas forward instead of the five. We also decided to focus whole heartedly on the financial wellness brief, instead of doing T&Cs as well.
To target the pitch feedback we created an identity for the three ideas. We used colour as a key differentiation between the ideas. This was useful because we started to think about branding and what the ideas would be called and what design we wanted to create.