Before we pitched to Barclays, we felt that the idea was still missing something, we had a talk with Xavi and Brian again, but this time we shared our idea with Alastair and Anne at the same time. It was interesting explaining our idea to them and getting their feedback as well as Brian and Xavi's.
One key comment was that the colours resembled tinder. However, we took that as a positive and thought that it made the app relevant to our target market of 18 - 25 year old students.
But what was suggested was that we needed to come up with a different name as it seemed to lack an identity, even though we named it ‘Barclays Lifestyle’, it didn’t sound exciting enough.
We went back to our focus group to brainstorm a new name.
Thus the name ‘Uni-count’: it is an abbreviation of Uni account which we all (students aged 18 -25) seemed to refer to our student account as. Which gave it a characteristic and relevance to the target market.