Brief: “We’d like a cover that speaks to the spirit of new talent – but you can visualise that anyway you want. Be abstract, funny, literal – just make sure the foundation idea is strong and gets communicated immediately”
Insight: Magazine covers need to be attention grabbing, and the concept needs to be communicated effectively and immediately.
Concept: Bringing the phrase 'New Kid on the Block' to life, using bold typography, eye catching colours and diverse creative characters.
Everyone wants to know who the new talent is, but this can come in many forms. I wanted to create a fun response to the brief, by not just limiting the design to print, but the concept working across many channels and platforms to bring it to life.