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Summative Assessment

For the summative assessment I had to choose five lessons that I had learnt from my first semester. We all had to choose: A Fine Artist, Illustrator, Graphic Designer, Author and Film maker for my five I chose :

Film Director: Tim Burton

Fine Artist: Banksy

Illustrator: El Grand Chamaco

Graphic Designer: Tad Carpenter

Author: R,J Palacio

With these 5 artists I then chose the five lessons that I have learnt:

- KISS (Keep it super simple)

- Design Evolution - steel someone else's work but change it to make it your own

- Different forms of advertising - Liquid advertising - a form of advertisement that changes to the audience responses.

- Push your self to learn new software (in this case I used Cinema 4D which I had never used until 2 weeks ago)

- Creating advertisement that drew Banksy to St Ives



Elementrix was created as MY Advertising blog for my Degree course At ravensbourn university.


I hope you will enjoy reading and viewing my work as i take you on my journey of development and design within my digital advertising and design course.


I have always believed that to thrive in todays industry you need to bring your personality, sense of creativity but most importantly to be versatile in an ever changing industry !   

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