Cris Mascort - Design Director
Advertising & Public Relations Degree at Ramon Llull University, Spain
DEC BBDO - Jnr Art Director (Part Time) + EIIA - Graphic Design
Atletico Int. - Art Director - 360 & Digital - SEAT + Freelance Work
DDB Barcelona - Senior Art Director - 360 & Digital - VW, Audi + Freelance Work
R/GA - Senior Visual Designer - Service Design - O2, Heineken, Turkcell
R/GA - Associate Design Director - Brand Design, Service Design - Beats By Dre, Dyson
R/GA - Design Director - Brand Design, Service Design - Givenchy, Nike, Beats By Dre
Cris had a similar message to stefan as she used to work abroad in spain Barcelona which was her home, she started to get board of the environment and agencies so made the decision to travel to the uk to find work in london. she emphasised the message to leave your comfort zone and to discover new things as it challenges yourself and increased yourself and increases productivity and creativity.
clear and important messages:
TALENT IS BULLSHIT
Talent Is Overrated - Geoff Colvin (2008)
Work Hard & Be Nice To People
Detect problems before your creative director has thought of them.
Have fun in the office.
Awards are not the most important thing - be humble.
OWN YOUR CRAFT
Art Director is a designer and vice versa - the processes are different but the roles overlap - Agencies value you having qualities of both.
LEARN THE PROCESS.
Own your process.
But adapt to clients, timings, budget, agencies, time zones…and people.
People work in different ways and you have to be able to adapt and compromise to work well.
Beko - Beky - Process
RESEARCH —> HAVE A VISION —> EXPERIMENT/SKETCHING —> BRAND ASSETS (use the logo to create Beky) —> VISUAL GUIDELINES —> DESIGN PROCESS
Find a truth - Make it relevant, interesting and useful
FUCK ADVERTISING - have other things to take you away from the office - its just a job
Work, work & work
Ideas happen with your team
Don’t be a dickhead
Own your craft
Control your stress - if your stressed the team will get stressed - be calm + don't panic