Churchill Gowns - Animation
The reason why Me and Adriya Made an animation was because we were not feeling the original idea we decided to go with. We were really feeling the Final moments. The video had a clear narrative because the copywriting was so strong as well as the emotional connection it created with its audience. The relate-ability was what added to the entire idea. The video could be chopped down into smaller GIFs that could be shared between Facebook and Instagram.
I personally liked both ideas but it was about the execution that bothered us. We wanted to try and do our original concept but we did not have enough time to reshoot and edit the video to the standard we wanted it to be. Thus reverting back to our idea about final moments and that the easiest aspect of graduating should be collecting your gown so you can enjoy and celebrate your success. We tried to make the other video to match the concept but it ended up looking like we had two separate ideas and executions. Which in fact was the case.