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Churchill Gowns - Project Review

What Did I learn ?

  • I learnt a lot from this project, one of them was about time management. 10 days came and went quicker than planned. We spent way too long experimenting with ideas. What should have happened, we should have committed to an idea earlier than change our minds two days before pitching.

  • I also felt we did not really work as a complete team. I like it was me and Adriya and then Anna. However, we still tried to make it work for the sake of the brief. But in hign sight I think we should have just gone with one idea however, it was a learning curve, sometimes you can have too many ideas and you then loose track of time.

  • Another thing I learned was that you need to have multiple backups of your work. Adobe will crash, and to save sleepless nights save before you try to pre-compose.

  • I also learned to have a backup route planned out if there was ever a tube strike or road closure. I managed to get to our pitch just on time, however, this was not the best scenario as I felt stressed out right before I pitched because I was worried I would not make the pitch on time. This then had a knock on effect when I was delivering my section of the pitch. Thus learning to have a plan B & C

What would I change ?

- If I was to do this project I would change the pitch delivery. We needed to have facts and figures to back up our insight and reason for choosing specific social media platforms. We were there to convince the client to choose our idea but we had no facts to back up our choices. However our research and influences were clear to the client, they could see the directions we wanted to take however from feedback they did state they liked the ideas but wished we had chosen one and developed it further than to try and combine the ideas. We tried to please everyone in the group instead of the client.



Elementrix was created as MY Advertising blog for my Degree course At ravensbourn university.


I hope you will enjoy reading and viewing my work as i take you on my journey of development and design within my digital advertising and design course.


I have always believed that to thrive in todays industry you need to bring your personality, sense of creativity but most importantly to be versatile in an ever changing industry !   

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