Thames Clipper - Research & Development

As part of my contribution to the group I provided majority of the research and reference material about the River Thames and its history. I had a great little history lesson at 9 o'clock at night about the Thames and everything to do with it. I can not believe we used to have cold enough winters that Thames would freeze over completely and that there used to be full on winter iceskating festivals. It was amazing learning and finding out about all these facts about the Thames. This research provided us with substance to work from to start producing copy for the images. We decided to create 5 outcomes because we chose to link the information I had found to the Job roles I had also researched. I wanted to know what these jobs where that we were trying to advertise to people. It gave us some context and background knowledge to work with. This information served to be valuable as it became the main concept of the campaign. We would link a fact to a job role we were advertising to the general public. We would also include a logo and a graphic of a spinning bar for the job role title to link people to where they could find out more about the job we were advertising.