Responding to Client Feedback
To target the clients feedback we went away to figure out how we would link all the ideas in one. We decided to create an app that we initially named Barclays Lifestyle as the client appeared to like this name. We broke down the idea between the three of us, we all started to work on the app and how it would look. We had a meeting with the three of us to set out the UX and User journey. Because if we could understand this the design would follow but we needed to decide on the mechanics.
Today we spent trying to make the three ideas become one, without being too much in one idea. We worked out the Ux first by using post its and walked our way through it.
It was at this point we figured out what we needed visually for it to work like a mobile banking app. Me and Rosie looked at our apps to help us see what we really needed and what we could do without. It was about streamlining the design. We decided to have the option to open the lifestyle comparison section on both, the sign in stage where you put your 5 digit cod , as well as after in your account section. This meant that you could still access the comparison section without having to put your password in every time you wanted to use it.
Once we created the skeleton of the design and user journey we broke down the screens and what needed to be designed. I took on the responsibility of creating the 20/30/50 section whilst Rosie and Adila created the sign in and comparison section.
I wanted to try and design some UI, below you can see what screens I made:
I created my screens for my section of 20/30/50 and experimented with its look. I found that the colour palette I used looked very similar to HSBC which we wanted to try and avoid. However, when we brought all the screens together we realised that Rosies and Adilas looked better than mine and we decided that Rosie & Adila would work on the ux and I worked on the campaign and the card aspect, but I still had input into the design as you will see in the later slides. However, one thing that was kept from my design was the berry pink/red and orange gradient. It was also at this point we need to set out a logo and brand guidelines that we could all follow.
I had recently been on a trip to the history of branding museum and found out about interesting colour theory behind brands. We clearly knew that Barclays brand colour was blue as this represents trust which you should have in a bank, however, we wanted to create a brand that was fun and youthful as we were targeting millennials which would be a sub brand. We chose Pink because it means excitement, bold and youthful. We chose orange because it represents friendliness for a bank and the human interaction whilst spending and sharing locations to eat and drink.