Establishing Brand & Its Look

Today Rosie had created rough brand guidelines for us to try and work with because we all realised I wasn't the best at creating UX & UI so we decided that I would create the campaign and the production side of the concept.

Brand Guidelines:

Even though I didn't create the design I still had creative input as I was suggesting colours and the look and feel of the app. The design would develop a lot over the course of the project and this was our starting point:

We started with a blue gradient that was similar to the original branding of Barclays, to create an association with the brand. However, the client said we could go away from this and create our own design and colour palate.

Blue has a physiological colour theory associated with trust (which is what you wish to be able to do with a bank) However, we had started to experiment with a pink and orange gradient you see above. These colours have a meaning of youthfulness, Joy and friendship and happiness. Which is what money should mean, you spend with your friends. Our target audience was 18 - 25 year olds so the concept and design needed to reflect and appeal to our target audience.

We developed the idea further and refined the idea further resulting in the design below: (you will notice the logo change, this is because we found as we developed the app, it was missing something) We realised after a conversation with Xavi, me and Adila needed to change the name. It was not exciting enough and the result of the name change created the push the concept needed. Because of this change we needed a new logo, which I made and you can see this in blog post 'Making Uni-counts Logo'

We brainstormed names with students from the product design course as we explained our idea to them and received feedback on this. By understanding the concept they were able to help us come up with the name. We tested the prototype with them and they really liked the concept.