YCN - Producing Campaign Elements - Wristband
Now because I had my branding nailed I needed to change my design on my festival wristbands which I had made at the same time as my posters back when the name was 'Art U Fest'. I experimented with the design elements I created on the band as well as the logo on the RFID plastic.
The design worked so well on here because of how simple but effective it was. I did the same as I did with the posters I re inserted the new logo onto the RFID plastic to see what logo looked better as this was part of the deciding factor on the logo. It needed to work across multiple platforms and design elements. The final design concept was strong and worked with the brand and feel of the concepts tone of voice.